Built on truths, aligned with business goals, activated in ways that break through. This is the starting point for most of our engagements: crafting an indispensable foundation that anchors all marketing initiatives, investments and decisions. From discovery through distillation and development, we help define each brand’s North Star and chart the course for success.
Capitalize
Every organization reaches a crossroads from time to time. Some just aren’t ready.
Others are prepared to seize the moment.
Founded in 2008, Brandlift is a boutique strategy, creative and media agency built to help businesses rise – and shine – when it matters most.
The companies we work with all have their own distinct personality, story, values and goals. What they all share? Leaders with the courage and vision to lean into pivotal inflection points.
Startup / Venture Launch
- GSV Capital
- Simply Good Jars
- The Yass Prize
- Class Acceleration
- Wisdom Planning
- GSV MBA
- AllFanz
- The Mission Corps
- Hi Solutions
M&A / Brand Integration
- Original Philly® / Tyson Foods
- ICG / Actua
- BizEquity / ACBJ
- ATX / Broadview Networks
- Platinum Drive Realty / Compass
- Kidney Cancer Coalition
Re-Position / Re-Brand
- Runway Growth Capital
- World Series of Entrepreneurship
- GSV Ventures
- rSmart
- ATX Communications
- Benchmark Investment Advisors
- Xtium
- Kidney Cancer Coalition
- Center for Education Reform
Fundraising / Investment
- Class Acceleration
- ATX Communications
- BizEquity
- Crest Digital Therapeutics
- GSVlabs
- Turning Point Lending
- EdMaven
- Votiro
Growth / Expansion
- Original Philly® (Tyson Foods)
- Steak-EZE® (Tyson Foods)
- ATX Communications
- United Bank of Philadelphia
- GSV MBA
- ASU+GSV Summit
- New Horizon Communications
- Acacia Financial Group
Event Branding / Comms.
- ASU+GSV Summit
- Center for Education Reform
- Yass Prize / STOP Awards
- Pioneer Summit
- GSV Bootcamp
- Clayton Dubilier & Rice
- GSV Ventures
- ICG / Actua
Milestones
- Original Philly® (Tyson Foods)
- ATX Communications
- Provident Packaging
- Center for Education Reform
New Products / Solutions
- BizEquity
- Pathway to Stay
- Wisdom Planning
- CRAM Worldwide
- Tier 1 Group
- GSV Bootcamp
- LRA Worldwide
- Hi Solutions
Market Shift / Opportunity
- GSV Ventures
- ATX Communications
- Simply Good Jars
- FatBrain
- rSmart
Raise your Creative Capital.
Powerful brands fuse left- and right-brain thinking to create a competitive advantage. We help you strike that vital balance, delivering uplifting brand systems, stories, tools and campaigns that position you to win whenever opportunity knocks.
GSV
- Brand Strategy
- Websites
- Investor Communications
- Social Media
- App Design
- Publications
- Video
Steak-EZE® Brand (Tyson Foods)
- Brand Strategy
- Identity
- Demand Gen
- Website
- Social Media
- Video
World Series of Entrepreneurship
- Brand Strategy
- Identity
- Event Graphics
- Collateral
Center for Education Reform
- Brand Strategy
- Identity
- Website
- Publications
- Video
- Signage
- Events
The Yass Center / The Yass Prize
- Brand Identity
- Website
- Event Graphics
- Digital Communications
- Annual Report
ASU+GSV Summit
- Brand Strategy
- Identity Design
- Website
- Demand Gen
- Photography
- Event Graphics
Original Philly® Brand (Tyson Foods)
- Brand Strategy
- Identity
- Demand Gen
- Website
- Video
- Social Media
- Events
- Photography
- Collateral
- Training
- Packaging
- Apparel
From Shark Tank startups to Fortune 100 brands, national non-profits to celebrity-filled conferences, IPOs to multi-generation family businesses, we partner with a wide range of ventures, enabling them to consistently rise to the occasion.
Simply Good Jars
- Brand Strategy
- Identity
- Packaging
- Digital Communications
- Collateral
GSV MBA
- Identity
- Website
- Demand Gen
- Social
- Events
- Collateral
BizEquity (ACBJ)
- Brand Strategy
- Website & UI/UX
- Demand Gen
- Investor Decks
What We Do.
We ask big questions and push comfort zones. Craft stories and touch nerves. Mine data for diamonds. We establish standards. Foster conversations and communities. We ruminate and ideate. We sweat the details. We earn trust.
Brand Strategy
Creative + Design
More than just a pretty face, great design has purpose. We take pride in being a fountain of ideas – concepts, aesthetics, themes, visuals, copy, sound, movement, etc. – bringing the essence of each brand to life in expressive and unexpected ways. And then we help execute that direction with playbooks and assets that ensure consistency, discipline and accountability.
Content Strategy + Creation
We produce a steady flow of integrated communications tools and tactics across a full spectrum of touch points, helping brands deepen relationships with their target audiences. The focus is always on highly relevant, substantive and connected content – reinforcing key brand attributes while continuously earning the right to keep the conversation going.
Media Strategy + Planning
Brilliant content won’t move the needle if it doesn’t reach the right audience at the right time. We guide opportunities through the purchase funnel – driving awareness, consideration and demand – using a channel-agnostic approach to connect the dots. Our experience and strategic lens enable us to marry media and message, optimizing efficiency and impact of every dollar.
Insights + Analysis
Branding in a vacuum is risky business. We take learning and measurement seriously – from innate curiosity, research and discovery, to evaluating KPIs and impact. Our senior team uncovers and interprets critical information – demonstrating insights beyond just observations – to shape and refine brand foundations, validate decisions, size-up opportunities and inform future initiatives.
Brand Activations
Valuable brands work to energize audiences and accelerate action. We help targets experience brands up-close and personal through intentional moments, sparking interactions aligned with key objectives: generating leads, growing fanbases, empowering sales forces, galvanizing teams, attracting capital – and creating separation from the competitive noise.
Who We Are.
Our leaders have spent the last few decades building brands and relationships, earning their stripes as agency leaders, as well as in consulting roles and on the client side.
Andy Goldenberg
Founder, President, Head of Strategy + Messaging
Kelly Goldenberg
EVP, Head of Media + Insights
Andy Goldenberg
Founder, President, Head of Strategy + Messaging
Psych major. Wordsmith. Guitar geek. Devoted Philly sports sufferer (esp. hockey). Fummer / Dip. Ogilvy disciple. Recovering helicopter dad. Accidental entrepreneur.
Andy started Brandlift after 14 years on the telecom rollercoaster – perhaps the perfect sandbox to learn branding and communications. Since going off on his own, he’s thrived in the trenches as a trusted guide and creative spark for dozens of diverse leaders: CEOs and founders, directors and investors, managing partners, authors and educators, technologists, activists and philanthropists, media personalities, and so on.
Favorite compliment over the years? “You helped me see my business in entirely new way.”
Kelly Goldenberg
EVP, Head of Media + Insights
Numbers nerd. NY native and ad vet. Volunteer. Green thumb. Supermom. Stained glass descendant. Closet crafter. Jeep lover. Media maven.
Kelly’s big break was a summer job interview at Grey Advertising that turned into a full-time media gig right out of college. More than a quarter century later, she’s built a résumé of agencies and brands that’d make her legendary Grey boss proud. As the mastermind of the Planet Fitness NYE Times Square takeover, TD Bank’s historic Obama victory newspaper wrapper, and hundreds of other bold, needle-moving campaigns, she’s one of the Philly ad scene’s most respected media minds.
Just don’t tell her media is left-brain only; she brings the creativity as well as any writer or designer.
